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Once your baby is here, you as a parent, will experience everything with them: going out for a ride to the park for the first time, driving to see friends, or simply enjoying time at home. Children make each day a new experience for you. And for you, keeping them safe is key. The Safety 1st home safety and childcare equipment will help keep babies and children secure, whatever it is they want to explore.
A trusted brand within Dorel Juvenile's portfolio, Safety First’s mission is to provide innovative products designed to make a family safer and life easier. The origins of the company date back to the early 80s, when Founder, Michael Lerner created a ‘Baby on Board’ sign following a fearful trip driving his 18 month old nephew home. This sign is still part of the collection and has to date sold millions of units globally.