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FROM A VISION TO GROUND-BREAKING DESIGN IN INNOVATION AND FUNCTIONALITY, THE NEW GB PLATINUM AND GOLD BRAND SETS ITSELF APART FROM ANYTHING KNOWN BEFORE. THE AWARD-WINNING PRAGUE-BASED KONCERN DESIGN STUDIO HAS SIGNIFICANTLY INFLUENCED THIS NEW DESIGN LANGUAGE, CREATING A NEW »URBAN LUXURY«.
What happens when the most experienced and creative minds from the Western and Asian cultures are unified in a single project? What happens, if these free spirits create an intercultural »new age« platform to give their bohemian personalities the creative space to flourish? The new gb Platinum brand answers these questions within the framework of developing this unique intercultural brand from CYBEX founder Martin Pos and his father-figure, friend and mentor, the founder of Goodbaby, Zhenghuan Song. »Design is an expression of our personality and culture. We articulate our style through the products and the story behind the brand. The perfect symbiosis of fashion and modern industrial design is the unique signature of our new design language«, explains Martin Pos. They have made it their mission to align rebellious technologies with iconic design.