As your pregnancy develops and especially as you approach the arrival of your newborn, the urge to adore, nurture and protect comes from nowhere, filling your heart with an overwhelming feeling of love.

As designers and parents of egg®, our endeavours have taken us on a similar journey. Our original inspiration came from the ‘egg’, which of course is richly symbolic, connoting birth, warmth, shelter and sustenance.

The line ‘Some products are made. Some products are born.’ brought forth a new understanding of what innovation was and what it meant. egg® was born from a desire to take infant travel in a new direction; one that celebrates luxury, style, design and quality engineering. But like all things, change is necessary. Some call it ‘Evolution’ (to grow, to evolve). We call it ‘Rebirth’. This is a new generation, The Power of Evolution. This is egg2® - egg®. Reborn

Born in Britain and still family owned, we work tirelessly with the very best designers and manufacturers across the nation, Europe and around the world to bring to market new products that are contemporary by design as well as those that are more classic and traditionally styled. egg® is quintessentially British but our fabrics are inspired by styles both at home and far and wide. The new Collection colours are made from a luxury soft-touch tailored marl and are available in six different hues - from the rich North African desert tones of Paprika, to the calm azure night of Cobalt, and the Mediterranean blend of Olive.